課程資訊
課程名稱
 農企業管理學
Agribusiness Management 
開課學期
 104-2 
授課對象
 生物資源暨農學院  農業經濟學研究所  
授課教師
 雷立芬 
課號
 AGEC7080 
課程識別碼
 627EM4750 
班次
  
學分
 3 
全/半年
 半年 
必/選修
 必修 
上課時間
 星期三2,3,4(9:10~12:10) 
上課地點
 農經二 
備註
 本課程以英語授課。
限國際學生
總人數上限：20人 
Ceiba 課程網頁
 http://ceiba.ntu.edu.tw/1042AGEC7080_mgnt 
課程簡介影片
 
核心能力關聯
 本課程尚未建立核心能力關連
課程大綱
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課程概述

I. Fundamental of Management
Planning
Organizing
Leading
controlling

II. Strategic Management/Business Plan
Goal setting
Internal analysis
External analysis
Crafting strategy
Strategic control

III. Marketing Strategy
Product
Price
Place
Promotion

IV. Financial Management
Financial statements and ratio analysis
Investment and capital budgeting
Risk management




 

課程目標
 This course is aimed to integrate economic principals and planning tools to develop management skills which can be applied in agricultural sector. Major topics including: fundamental of management, strategic management, marketing strategy(E-commerce) and financial management (capital budgeting). Students are requested to prepare and present a business plan which provides a great opportunity to practice materials learned from classroom. 
課程要求
 Ambition, Gratitude, Enthusiasm, Curiosity 
預期每週課後學習時數
  
Office Hours
 另約時間 
指定閱讀
 待補 
參考書目
 Solomon, M. R., M. A. Poatsy, and K. Martin. Better Business, 2nd edition, Pearson Education, Inc.
Robbins, S. P. and M. Coulter, Management, 11th edition, Pearson Education, Inc.
Kotler, P. and K. L. Keller, A Framework for Marketing Management. 5th edition, Pearson Education, Inc.
Beierlein, J. G., K. C. Schneeberger, and D. D. Osburn. Principles of Agribusiness Management, Waveland Press, Inc.
Turban, E., D. King, and J. Lang. Introduction to Electronic Commerce. Pearson Education, Inc.
Ross, S, R. W. Westerfiled, and B. D. Jordan. Fundamentals of Corporate Finance. 8th Edition.  
評量方式
(僅供參考)
  
No.
項目
百分比
說明
1. 
 Homework or quizzes 
30% 
  
2. 
 Mid-term 
30% 
  
3. 
 Term paper (business plan) 
40% 
  
 
課程進度
週次
日期
單元主題
第1週
 2/24  Course preview 
第2週
 3/2  Ethics in Business (Solomon et al. Ch. 3) 
第3週
 3/9  Starting and Structuring s Business, (Solomon et al., Chapters5-6) 
第4週
 3/16  The Fundamental of Management (Robbins and Coulter, Chapters 1 & 3) 
第5週
 3/23  Planning (Robbins and Coulter, Ch, 7-9), Business Plan (Solomon et al., mini Ch. 2) 
第6週
 3/30  Business Model Generation 
第7週
 4/6  Leading (Robbins and Coulter, Chapters 14-15) 
第8週
 4/13  Leading (Robbins and Coulter, Chapters 16-17) 
第9週
 4/20  Marketing Strategy (Kotler and Keller, Chapters 1, 5 & 7) 
第10週
 4/27  Mid-Term 
第11週
 5/4  Marketing Strategy (Kotler and Keller, Chapters 8, 10 & 11) 
第12週
 5/11  Marketing Strategy (Kotler and Keller, Chapters 12-14) 
第13週
 5/18  Analysis of Financial Statements (Ross et al. Ch. 3) 
第14週
 5/25  Capital Budgeting (Ross et al. Ch. 5) 
第15週
 6/1  E-Commerce (Turban et al.) 
第16週
 6/8  Marketing Strategy (Kotler and Keller, Ch. 15) 
第17週
 6/15  Presentation of term paper